21Concept was established with a vision to transform outlet shopping into a bespoke, private indulgence for the modern man, bridging the gap between boutique and outlet shopping experiences.
With a carefully curated and handpicked selection of designer brands and products, 21Concept has grown to house a larger stable of menswear and designers that includes the finest collections from Tom Ford, Brioni, Ermenegildo Zegna, Corneliani, Canali, Caruso, Dolce & Gabbana, Philipp Plein, Valentino, Maison Margiela, Kenzo, Dsquared2 and more.
Located inside the iconic Dymocks Building on 428 George Street in Sydney CBD, and spanning over 150sqm in a private setting, clients are invited to come face to face with the 21CONCEPT experience; offering service and style like never seen in luxury outlet shopping before.
Founders Damiano Caputo and partner Lynette Mouawad Caputo wanted to create a retail destination for men's style, combining the best international menswear in classic and luxury streetwear, with expert advice and service.
The duo has held significant roles in the industry, with Damiano as a designer for Hugo Boss in Germany, managing Harrolds and assisting brands such as Zegna and Dolce Gabbana, whilst Lynette held roles managing the retail operations at Salvatore Ferragamo and Gucci.
This level of exposure has been invaluable in developing the 21Concept experience.